METHODOLOGICAL TECHNIQUES FOR THE FORMATION OF PROFESSIONAL CULTURE OF PROFESSIONALS IN THE SERVICE INDUSTRY IN CLASSES ON THE FUNDAMENTALS OF COMMODITY SCIENCE

Abstract

The modern system of professional training for professionals in the service industry requires a reorientation from an exclusively knowledge-based approach to the formation of professional culture as an integrative quality of personality, combining work culture, professional communication ethics, responsibility for the quality of goods and services, customer focus and readiness for professional self-development. Conditions of increasing demands on service, quality of service and safety of goods, make it particularly important to find effective methodological techniques for the formation of professional culture in the process of studying professional disciplines. The academic discipline «Fundamentals of Commodity Science» has significant potential for the development of the professional culture of future professionals in the service industry, as it is directly related to issues of quality, standardisation, certification, storage and sale of goods, as well as professional responsibility to the consumer.
The aim of the research is to substantiate and systematise methodological techniques for the formation of the professional culture of students studying the discipline «Fundamentals of Commodity Science», as well as to determine the pedagogical conditions for their effective application in the professional training of future professionals in the service industry.
Methodology. A set of interrelated methods, including theoretical (analysis, synthesis, generalisation of scientific references and pedagogical experience), empirical (observation of the educational process, pedagogical experiment), praximetric (development and approbation of methodological techniques), comparative-analytical (evaluation of the effectiveness of various types and methods of educational activities), was used in the research. The methodological foundation of the research was based on the provisions of competency-based, cultural, and practice-oriented approaches of professional education.
The scientific novelty of the research consists of substantiating a set of interactive, practiceoriented and digital methodological techniques for the formation of the professional culture of future professionals in the service industry in the process of studying the fundamentals of commodity science; clarifying the role of brainstorming as an effective tool for developing professional thinking, analytical skills, a culture of professional dialogue and a responsible attitude to assessing the quality of goods; revealing the pedagogical conditions for the effective implementation of case technologies, role-playing games, project activities and work with real samples of goods. Conclusions. Systematic use of interactive, case-based, project-based, and practice-oriented methodological techniques in classes on the fundamentals of commodity science has been proven to contribute to improving the professional culture of students, developing their professional responsibility, ethical behaviour, culture of commodity quality analysis and readiness to solve real production issues. It has been determined that the prospects for further scientific research are related to the digital transformation of commodity science education, the implementation of virtual laboratories and modern information technologies in the formation of the professional culture of future professionals in the service industry.